Proud of our work with the excellent   Beekeeper Group 's Future of Advocacy Report! The world is changing...read more for truly actionable insights and the team's unique, deeply valuable approach.   Key Revelations:   Recruit through action : 80% of people research an issue after taking action. That curiosity is your best recruiting moment—don’t waste it.   The Power of Proximity: 69% of voters feel their voice matters most at the local level. Broad framing might be weaken

The big picture:  Soaring electricity costs are swiftly becoming more than a utility issue - they are shaping voter sentiment and local development debates. Recent polling makes clear that voters are increasingly concerned about energy costs and the impacts of large electricity-consuming infrastructure projects like data centers. Public concern about rising energy costs is widespread. A ccording to recent research from Climate Power and Blue Rose Research, 64% of voters ident

The big picture:  Americans are increasingly skeptical that the U.S. higher-education system is moving in the right direction - even as many still believe education itself has value. The numbers: 70% of U.S. adults  say the higher-education system is headed in the  wrong direction  - up from  56% in 2020 ( Pew Research Center, September, 2025 ) 77% of Republicans  and  65% of Democrats  agree the system is off course (Pew Research Center, October, 2025) Only  42% of Americans

The big picture: Americans remain deeply negative about the economy. The numbers:   74% of U.S. adults say national economic conditions are only fair or poor - Pew Research Center, Oct. 2025   42% of those cite “rising prices and personal expenses” - from groceries to rent - as the main reason for pessimism.   54% say the economy is on the wrong track - Reuters/Ipsos, Sept. 2025   57% say it’s getting worse - Newsweek, Sept. 2025 Why it matters: Headlines of slowing inflation

Recent research we performed on behalf of Legacy Health Endowment revealed: Nearly one-quarter (23 percent) chose not to fill a prescription medication due to cost. More than a third (34 percent) were unable to eat three meals a day because food was not available or too expensive. Nearly one-quarter (24 percent) ate just one meal a day because food was not available or too expensive. A quarter of residents avoided going to a grocery store due to rising inflation and the ov

Thank you to Václav Nekvapil and CEC Group for inviting Justin Wallin to speak at their event, “NEW TRANSATLANTIC ERA” at the beautiful...

We're proud of our work with   Health & Fitness Association (formerly IHRSA)   and   ABC Fitness t o uncover the latest fitness trends...

The Big News: 2023 Hawaii Legislature committed more than $1.2 billion in additional funds in 3 areas related to our client Commit to...

Consultants operating in a lucrative market will often get out-of-towners inquiring about how to break in. As a California-based...

The not-so-shocking news: Drought has fallen off the cliff in terms of voter awareness and prioritization. Just one year ago, water and...

From regulatory challenges to the growing influence of politics on consumer choices , it’s never been more important for companies to...

The big news: A sweeping national survey of doctors, nurses and other healthcare providers reveals that nearly 60 percent believe it’s...

The big news: One invisible group elected officials do not talk about is middle-income families. Many have been forced to relocate away...

In politics, there's hope...and then there's the numbers... The BIG picture: my latest article in Campaigns & Elections outlines what to...

New Survey Looks at Caregiving Stress in Central California The big news: An overwhelming majority of elderly Californians on fixed...

Justin Wallin, CEO of J. Wallin Opinion Research, whose polling and research firm has delivered strategic direction to hundreds of...

On June 10, 2019, California Governor Gavin Newsom issued Executive Order N-14-19, calling for a California Master Plan for Aging (Master...

CEO Justin Wallin joined the USC Dornsife Center for Political Future and @USC_CCLP for their first panel discussion of the semester,...

Achieving Master Plan goals is the strategy to support older adults and families today (Sacramento, CA) – Over the past months, the...

The big news: California’s once-proud recycling reputation is in a tailspin. Recycling rates have fallen from 50 percent to 44 percent....

The big news: California cities are facing massive losses of income. Budgets are being revised by tens of millions of dollars. What...

One big idea: Focus groups are still important. And we’ve been holding them online for years! In today’s world, social distancing,...

With the abundance of advertising and targeting options now available to campaigns, how do you determine whether your ad efforts are on...

Justin Wallin and Shane Greer of Campaigns & Elections talk about messaging… See the full video here.