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California's City Budget Crises: What Cities Can Do Now

The big news: California cities are facing massive losses of income. Budgets are being revised by tens of millions of dollars.

Why it matters: What cities emerge from the pandemic successfully will have everything to do with how they:

1) Prioritize services, programs and,

2) Evaluate new revenue opportunities

What to do? Quality opinion research can inform your budget decisions effectively, helping you to capture reliable information about city resident priorities and accurately evaluate voter appetite for new revenue streams (even in short timeframes).

If you’re planning – or were planning – on fielding opinion research, sooner is better than later.

Get in front of the problem.

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