The big news: California cities are facing massive losses of income. Budgets are being revised by tens of millions of dollars.
What they’re saying: “…the League of California Cities estimated that the state’s 482 cities will face a $6.7 billion decline in their local budgets in the next two fiscal years, largely from a drop in sales and hotel tax revenue. Those losses could climb by billions of dollars if widespread shutdowns of businesses and tourism continue past the end of May.” – San Francisco Chronicle.
Why it matters: What cities emerge from the pandemic successfully will have everything to do with how they:
1) Prioritize services, programs and,
2) Evaluate new revenue opportunities
What to do? Quality opinion research can inform your budget decisions effectively, helping you to capture reliable information about city resident priorities and accurately evaluate voter appetite for new revenue streams (even in short timeframes).
If you’re planning – or were planning – on fielding opinion research, sooner is better than later.
Get in front of the problem.