What We Do
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
– David Ogilvy
We approach opinion research with purpose. We believe that data is useful only insofar as it is clearly actionable. Our work supports data-driven decisions and messaging strategies.
Understanding public opinion is essential to effective communication and influencing opinions and behaviors. Effective communications efforts require an accurate understanding of what the public thinks, what priorities they hold, and how they respond to different messages.
Our research applies the right tool for the right situation (polling, focus groups, online/mobile research etc.), leveraging proven methodologies woven with years of expertise determining core drivers of human opinions and behavior.
We will take the complex and distill it on your behalf, delivering an accurate assessment of how things are, and a clear roadmap of how to get to where you need to be, yielding accurate information, identifying groups with shared opinions and revealing a clear path to success.
We do not believe in working from an “old school playbook”. We do not fight yesterday’s battles. We recognize that every effort is unique, and while leveraging our extensive history and expertise, we always ensure that our approach aligns with the behaviors of the target audience of today.
We have a demonstrated track record of success. We are known and trusted.
We work with business, government, media and political clients on ballot measures and elections, rate structures and new revenues, budget prioritization, new product and service development, infrastructure (energy, water/wastewater/stormwater, sanitation, etc.), development, technology, healthcare, branding, crisis communications and more. If it exists, we have probably fielded research on it and we can certainly help you.