From regulatory challenges to the growing influence of politics on consumer choices , it’s never been more important for companies to have an effective public affairs operation.
But, while executives intuitively understand the need for effective outreach, public affairs departments often find themselves on the defensive during annual budget reviews. When budgets get tight, public affairs becomes a cost with an unquantifiable upside. After all, what’s the ROI on a regulation that didn’t get enacted? How do you quantify the value of a social media boycott that never took place?