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Who we are



Justin Wallin


​Justin Wallin is a “marketing concept” strategist, with over two decades of experience helping to develop communications strategy through opinion research. Wallin delivers strategic direction to Fortune 500 firms, statewide, city and municipal governments, political candidates and campaigns, organizations and non-profit organizations, entrepreneurial ventures and other businesses. 

He is a recognized expert in accurately measuring public opinion, forecasting outcomes and identifying the most effective ways to influence thoughts and behaviors.

Wallin is a regular guest on CNN, BBC, Fox News and The National Desk. His research, commentary and analysis can be found in The Wall Street Journal, The New York Times, Politico, Roll Call, Campaigns & Elections, Public CEO and Inside Politics with Nathan Gonzales. He has lectured at the University of Southern California, Pepperdine University, Loyola Marymount University, California State Universities and Hillsdale College and has taught both graduate and undergraduate courses in marketing. He is a featured speaker throughout the nation on matters of strategy, marketing and messaging.

After driving global strategy and marketing programs in the technology industry early in his career, Wallin was a founder of the re-launched, historic Columbia Yacht Corporation.  The racing boats he built span the globe.  He sold his stake in the company in 2008.


Wallin is a Fellow of the Jesse M. Unruh Institute of Politics at USC.

Wallin received his MBA with an emphasis in marketing and strategy from the University of Southern California, and his BA (Philosophy) from Whittier College. 


David Sokolove
vice president

David Sokolove is a recognized leader in implementing innovative and effective opinion research programs for public agencies, businesses, advocacy organizations, and political clients. A native of Massachusetts, David began his career in public affairs managing campaigns for the Boston City Council and Massachusetts state legislature while an undergraduate at Boston University. 

After relocating to California in 2011 David spent more than a decade at one of the West Coast’s best-known public opinion research firms. His research contributed to the success of state and local ballot measures that have provided billions of dollars in funding for public services.

At J. Wallin Opinion Research David leads the firm’s work on behalf of public agency clients, including those seeking local revenue solutions via local tax and bond ballot measures. David is passionate about aiding public sector leaders and their allies in securing the information and resources necessary to provide world-class public services for their communities, and he is known for the rigorous, detail-focused approach he brings to the science of designing, collecting, and interpreting public opinion research.

David holds a BA in Interdisciplinary Studies from Boston University.  He is based in Los Angeles and can be reached via email at

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