Out of Towners: Why Consultants Coming Into New Markets Need a Different Mindset
- jwallin16
- May 16, 2023
- 1 min read

Consultants operating in a lucrative market will often get out-of-towners inquiring about how to break in. As a California-based pollster, I have these conversations regularly. My advice is consistent: California requires a different approach from the outset. “Of course,” they reply, “We always take local factors into consideration on any campaign.”
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