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Nation Branding: Wallin’s Research Noted in Washington Diplomat

Updated: Apr 9

A new article in the Washington Diplomat on nation branding by Richard Levick features recent research and quotes from Justin Wallin.

“Trump’s Twitter diplomacy forces diplomats to go beyond the Beltway….Just as they consider a nation’s brand for tourism and investment, countries need to think of their brand in domestic political terms.”

For the full article, please click here.

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