Research & Media

Wallin to Speak at USC: Race, Gender and Millennials: The New American Electorate

Justin Wallin will speak as part of a panel at Race, Gender and Millennials: The New American Electorate presented by USC Jesse M. Unruh Institute of Politcs, Department of Sociology, Unruh Associates, USC Sociology Club.

Topics will include: How do baby boomers differ from millennials? Did being a woman affect Hillary Clinton’s presidential campaign? Will millennials go to the polls for midterm elections?

More information can be found here.

Reservations are required – make your reservation here.

The Strategic Dilemma Facing Every GOP Candidate for Congress

As they dial for dollars, GOP congressional candidates are pondering a strategic dilemma. Embrace Donald Trump, appeal to the party’s base, or forge a personal brand all their own?

Many candidates, especially first-timers, may feel a natural urge to push off the charged decision until campaign season is in full swing. “Isn’t it a risk to decide so early in the race? What if the political climate changes?”

Waiting isn’t a strategy. Successful campaigns build a cohesive and consistent narrative that targets a winning coalition of voters from the moment they announce. And they keep up that sustained appeal until the polls close.

Read the full article…

Wallin speaking at OC Forum

Thursday, June 22, 2017, Wallin joined Dan Schnur (Director, American Jewish Committee), Hon. Tom Umberg (Partner, Umber/Zipser LLP) and Hon. Loretta Sanchez (Former Congresswoman, 46th Congressional District) at the OC Forum discussing:

“What Happened To The Middle? The 2016 general election became known for the polarizing effect it had on the electorate. With specific issues dictating polling outcomes and candidates catering towards those key message points, many were left to wonder, what happened to the middle? Join us and our panel of experts as we discuss what led up to this point and what the future of politics looks like moving forward.”

Wallin Speaking at Association of California Water Agencies’ 2017 Spring Conference & Exhibition

Generating stable revenues is essential for every water utility, and rate increases are often necessary to improve the nancial health of the utility. Unfortunately, these increases can attract signi cant public scrutiny and can derail implementation, further eroding nancial health This presentation showcases recent research from leading water industry consultants

Justin Wallin has years of researching on behalf of government agencies – specifically in the field of water – and will present “Best Practices to gain public support for rate increases”, sharing his years of experience, best practices, cases studies and sharing, new original research.

Wednesday, May 10th in Monterey.


NEW POLL RESULTS: 97.1% support local California government investment in infrastructure

New research fielded by J. Wallin Opinion Research reveals that nearly 100% (97.1%) of California voters say it’s important for local California government agencies to invest in infrastructure projects.

View the presentation here: J. Wallin Opinion Research – California Statewide Voter Survey – Presentation

View the full report on results, including methodology, here: California Statewide Voter Survey – Report on Results

New on Campaigns & Elections: A Candidate’s Guide to Polling

You’ve signed a consultant, hired the fundraiser, and found the right person to run the ground operation. Do you really need a polling firm to test your message? After all, the team you’ve assembled should be able to develop a winning message, right? More often than not, the answer is no.

No matter how robust a campaign team, a pollster should always have a seat at the top leadership table. This sounds counterintuitive to many candidates in this environment. The headlines have been blaring about how the pollsters got it wrong last cycle. Moreover, there are public surveys, Facebook surveys and anecdotes from golf buddies to make up the gap in information.

But that’s the exact reason why campaigns need their own expert. In an environment with an abundance of free information, you get what they pay for. In other words, public polling, or social media polling is no substitute for a good opinion-research survey. In fact, it’s mission-critical for campaigns to ask questions, test assumptions, profile supporters and the opposition, and clearly identify your most effective messages. Here’s how to make that happen within most campaign budgets.

Read the rest of the article by clicking here

Despite a tough cycle, pollsters expect business to boom in 2017

Public polling was excoriated last year as the misses piled up and surveyors’ methodology faced waves of scrutiny. Even some pollsters were predicting the demise of their profession in its current form, along with a few professors who argued that 2016 could mark “the end of industrial political polling.”

But just six weeks into 2017, pollsters are confident their business isn’t going away anytime soon. Despite facing growing costs associated with calling cellphones, competition from social media listening services and Facebook surveys, pollsters believe they’re on track for a banner cycle.

That’s partly because the political environment is so uncertain that congressional and gubernatorial incumbents will be more anxious to gauge their prospects. And that’s something unlikely to change while President Trump is in office.

“Good polling that’s the right tool for the right environment, that’s always going to be in-demand,” GOP pollster Justin Wallin told C&E.